Nothing meets customer expectations better than the unexpected
THE BIANCO STORY In 1987 Bianco was founded by René Piper Laursen - the first step of a fantastic and successful journey. Right from the beginning when the idea of developing a franchise concept was born, the vision of creating an international brand was bigger than the fear of problems that might arise en route.
Now Bianco has become one of the most successful franchise companies in Northern Europe. It is clear that nothing meets customer expectations better than the unexpected, so Bianco set out to bring the customers an alternative to existing products. Not everybody can afford to buy costly designer shoes. So the ambition was to create fashion with sublime international standards and make it accessible to a wider audience of fashionistas. Today Bianco has more than 140 shops in Norway, Sweden, Finland, Iceland, Middle East, Germany and Denmark.
TIMELINE
1987 The Bianco chain is established.
1992 Bianco launches a carefully planned design and import programme for shoes. At the same time, Bianco registers its new brand names, Bianco Man and Bianco Footwear (which replaces “Bianco Sko”).
1993-95 The positioning of the brand name begins and all efforts are directed at refining the concept.
1995 The Bianco University, Bianco’s own training department, is established. A year later the first courses at the University are held.
1996 Bianco is becoming a countrywide chain and the first national advertising campaign is conducted. The advertising campaign differs markedly from the usual campaigns organized by the industry and is termed a real success. The campaign “In his (or her) shoes” is nominated for an Epica Award.
1997 The Bianco chain celebrates its 10th anniversary. The chain’s 2 labels have become established brand names. The concept has been refined and it’s full steam ahead! Bianco International A/S is established to create synergy across international borders and efforts to export the concept begin. The first shop outside Denmark opens in March 1997 at the Centre of Oslo rapidly followed by others.
1998 Bianco continues to provoke through its marketing campaigns and is rewarded yet again, this time with a nomination at the “New York Festivals”. This is followed soon after by yet another nomination. This time, the panel of judges at “Detailbladet” nominates Bianco as “Retailer of the year 1998” in Denmark. As a result of the group’s rapid growth, the main offices in Kolding are becoming too small and Bianco begins work on its new headquarter in Kolding.
1999 Bianco starts 1999 in a blaze of glory as the chain is named “Business of the Year” in Kolding in February. The price is awarded to a company whose outstanding initiative and drive has acted as an inspiration to others. The chain’s rate of growth tops 40% for the third year running. There are now 43 Bianco shops in Denmark and 21 in Norway. The first shops open in Poland - 1 in Lodz and 2 in Warsaw. Sweden enters the fray starting with a shop in Malmö rapidly followed by another in Gothenburg.
2000 Bianco continues to make a name for itself with its unusual and provocative marketing campaigns. This culminates in what is perhaps the most sensational, talked about and extensively discussed advertising campaign in the industry “We recommend a pair of really really beautiful shoes”. The campaign is rewarded with a ‘Silver Lion’ at Cannes.
2001 Manager and founder of the Bianco chain, René Piper Laursen, receives the prestigious MMM award (Merchandising, Marketing and Management).
2002 Once again Bianco is being noticed for its remarkable marketing campaigns. The spring campaign “Spreading Legs” is rewarded with another “Silver Lion” at Cannes May 2003.
2003 Nominated for “The Franchise Company of the Year” by Dansk Franchisegiver Forening and the Danish newspaper “Børsen”.
2004 Winner of “The Franchise Company of the Year” by Dansk Franchisegiver Forening and the Danish newspaper “Børsen”. Winner of “Advertiser of the Year” by Guldkorn, the Danish Advertising Award. Campaign: “Fall Collection.03” Winner of “Likestillingsprisen for reklame 2004” (Advertisement award of Gender Equality 2004) by “Centre for Likestillingssenteret” (Gender Equality) in Norway. Campaign: “How to afford the whole collection”. Winner of “Diplom VovemodsPrisen 2004” by Dansk Reklame Film. Campaign: Fall.
2005 The prestigious title as “Retail Chain of the Year” in Norway is awarded to Bianco by Nordic Council of Shopping Centers. Gazelle Company in Norway. “Cool brand of the year” by Superbrands.
2006 Bianco.Gear – Bianco’s new accessory line is introduced in the beginning of 2006. Bianco employees went to Ibiza. “Guldkorn” Nominated in the category “Campaign persistency”
2007 True Award - best photo and internet campaign - The Devil Inside. Friday the 13th event in all Bianco shops. Bianco celebrated 20 year in Danmark. Bianco celebrated 10 years in Norway. Bianco opens shop No. 50 in Norway.
2009 Bianco shops open in the Middle East.
2011 Mr. Detlev Meyer, founder of Street One (a franchising clothing chain) becomes Bianco partner. Bianco registers its new brand name Bianco (which replaces “Bianco Footwear”).
2012 Bianco and the Danish haut couture designer, David Andersen, make a limited and exclusive shoe collection.
2013 Bianco launches the customer involvement campaign “Bianco Fashion Army”. Bianco invites customers to become insiders in the fashion industry and to be a part of creating shoes.
Today Bianco has more than 140 shops in Norway, Sweden, Finland, Iceland, Germany, Middle East and Denmark.
Bianco Norge AS holder til på besøksadressen St. Olavs gate 21B, 0165 Oslo. Foretaket ble startet i 1997-02-06 og registrert i brønnøysund-registrene 1997-04-07 og som et Aksjeselskap. Bianco Norge AS driver i bransjene "Import og eksport", "Klær og mote - Butikker" og "Sko - Engros". Foretaket har 6 registrerte ansatte.
Du kan ta kontakt med Bianco Norge AS på telefon 22 59 96 66, ved å sende en epost eller besøke deres hjemmeside. Er noe feil på oppføringen? Si ifra eller logg inn og rediger detaljene.
